Despite the posts being deleted, several people weighed in. The rapper retweeted some of the responses on his account.
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Gucci Mane has had issues with his label before. NME reported he tweeted jabs at his manager and Atlantic Records representatives in 2013 and was removed from the roster for a time. After apologizing for the tweets, saying he had been bingeing on codeine at the time, he joined the label in 2016 and has been on it ever since.
The rapper’s former tweets come more than a week after the music industry participated in Blackout Tuesday with #TheShowMustBePaused initiative.
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Begun by music executives Jamila Thomas and Brianna Agyemang, who are two black women, the event aimed to stop normal business operations on Tuesday, June 2. Thomas and Agyemang launched the initiative, they wrote on the website, "in observance of the longstanding racism and inequality that exists from the boardroom to the boulevard."
The movement followed the deaths of Ahmaud Aubrey in Brunswick, George Floyd in Minneapolis and Breonna Taylor in Louisville, Kentucky, "and countless other Black citizens at the hands of police," the executives said.
Atlantic Records was one of the labels that participated in Blackout Tuesday. It said it “will be contributing to Black Lives Matter and other organizations doing crucial work to combat racial injustice.”