Dan T. Cathy, president of Chick-fil-A, is dusting off his cow-spotted motorcycle and hitting the open road.
Dan, brother Bubba (senior vice president at the Atlanta-based chicken sandwich chain) and about 40 other riders are part of the first "WinShape Ride for the Family." Chick-fil-A and its WinShape Foundation say the week-long motorcycle ride through the southeastern U.S. is meant to highlight the importance of strong families.
The itinerary includes: Savannah; Myrtle Beach, S.C.; Boone, N.C.; Knoxville; Chattanooga; and Rome. The public is invited to events in Knoxville on Monday and Chattanooga on Tuesday that will feature family consultant and author Gary Smalley and musician Michael O'Brian. Chick-fil-A is expecting about 1,000 people at each event.
The executives, who started riding as kids, laughed when a reporter suggested that their tour was "like the Hells Angels, except completely different."
"We're just having a good time, giving people hope around the issue of marriage," said Bubba, whose wife planned to ride as well. "It's a fun thing, and it's for a good cause. It's very important to take care of what's going on at home."
Get the news faster! Follow Jeremiah McWilliams‘ coverage of the restaurant industry on Twitter here.
About the Author