Dan T. Cathy, president of Chick-fil-A, is dusting off his cow-spotted motorcycle and hitting the open road.

Dan, brother Bubba (senior vice president at the Atlanta-based chicken sandwich chain) and about 40 other riders are part of the first "WinShape Ride for the Family." Chick-fil-A and its WinShape Foundation say the week-long motorcycle ride through the southeastern U.S. is meant to highlight the importance of strong families.

The itinerary includes: Savannah; Myrtle Beach, S.C.; Boone, N.C.; Knoxville; Chattanooga; and Rome. The public is invited to events in Knoxville on Monday and Chattanooga on Tuesday that will feature family consultant and author Gary Smalley and musician Michael O'Brian. Chick-fil-A is expecting about 1,000 people at each event.

The executives, who started riding as kids, laughed when a reporter suggested that their tour was "like the Hells Angels, except completely different."

"We're just having a good time, giving people hope around the issue of marriage," said Bubba, whose wife planned to ride as well. "It's a fun thing, and it's for a good cause. It's very important to take care of what's going on at home."

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