One retail employee’s attempt to pump up his fellow coworkers before the onslaught of bargain shoppers on Black Friday has gone viral.

In the brief video clip, Scott Simms stands on a checkout counter at a Target store in Maryland where he delivers his dramatic speech.

When talking about customers, Simms says,  "They come here with bargains in their heads and fire in their eyes and we shall give those bargains to them."

Simms told the media that he wanted to get everyone excited and that he was inspired by the speeches delivered in epic battle movies like "300" and "Braveheart."

Coworker Chloe Frebertshauser said the speech worked, firing up the staff before the doors opened on Black Friday.

Target released the following statement about the video:

"One of our favorite parts of the holiday is watching our entire Target team bring the season to life in their own way," the company said. "We want them to have fun, because we know when our team is having fun, so are our guests. Our team member Scott is one of countless team members who help make Target uniquely Target. We have long said that Thanksgiving weekend is to retail what a championship game is to sports. Scott is clearly quite a team player."

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