The CEO of Oxford Industries, the maker of Tommy Bahama, Lilly Pulitzer and other clothing brands, will retire at the end of the year.

J. Hicks Lanier has been CEO of the Atlanta company for 35 years. He will continue to serve as chairman of the company’s board.

Thomas C. Chubb III, Oxford’s president and a current member of the board, will add the CEO role Jan. 1.

In a statement, E. Jenner Wood III, the presiding director of Oxford’s board of directors, called Lanier’s leadership “nothing short of extraordinary.”

“He has superbly navigated the company through times of challenge and change during his long tenure,” Wood said.

Chubb, who started at the company as an intern in 1988, has long been involved in Oxford’s strategic and operational plans, Lanier said in a statement.

Chubb has received his undergraduate degree in Economics from The University of North Carolina at Chapel Hill and law degree from The University of Georgia.