Men and millennials are more likely to engage in drunk shopping when compared to women and Gen X or Boomers respectively. (Photo by Rick Gershon/Getty Images)
Photo: Rick Gershon/Getty Images
Photo: Rick Gershon/Getty Images

Men, millennials most likely to have a drunk shopping habit

Drunk shopping may be on the rise. 

Almost half of Americans (46%) admit to making spontaneous purchases of food, clothing and other items while inebriated, reveals a recent survey of 2,000 adults. 

This year Americans will spend an estimated $447.57 per person on drunk purchases which is more than double the $206 spent per person last year. 

Related: Bill to allow early alcohol sales on Sundays in Georgia advances

According to the survey, 60 percent of American adults drink seven alcoholic beverages each week. Men are twice as likely to drink beer and spirits as women. Women are more likely to drink wine -- two glasses a week on average. 

But after the drinking comes the spending with most drunk shoppers making food purchases (60%). About one-quarter of drunk shoppers buy clothing and shoes (25.09%) or decide to gamble (24.91%). Concert tickets also ranked among the popular drunk purchases as did spending money in the sex industry.

Related: Cobb to change alcohol fines, rules for intoxication, fireworks

Gen Xers are particularly big spenders when they shop while drunk spending an average of $738.87, more than another other generation.

While Gen Xers spend more, millennials are the most likely to make a drunk purchase with 61.07% of millennials who drink regularly admitting to drunk shopping.

Most surprising is the number of men who shop while drunk. Not only do men drunk shop more often than women (48.19% and 41.36% respectively) they also spend almost twice as much on average for their drunk purchases with $564.51 per spend compared to women at $282.65 per spend. 

How can you get your drunk shopping habit under control? Make it harder to make a purchase, said experts.

Before you start drinking, remove shopping apps from your phone, disable one-click purchasing and put an after-hours block on websites where you may be tempted to shop.

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About the Author

Nedra Rhone
Nedra Rhone
Nedra Rhone has been a features reporter with the AJC for 10 years. She’s written about everything from fashion to food to news.