Jason Carter's new ad not pulled from 'binders full of stock footage'

You could call it fortunate timing.

Democrat Jason Carter's campaign had the above 30-second spot featuring testimonials from middle-class families ready for release next week. But they decided to unveil it ahead of schedule after Gov. Nathan Deal backers unveiled an ad with stock footage of female shopkeepers.

Said Carter spokesman Bryan Thomas: "These are real Georgians, not pulled from Gov. Deal's binders full of stock footage."

For Carter's campaign, the ad serves dual purposes. It highlights his economic argument, which he has pressed more vigorously in the wake of Georgia's increasing jobless rate, with middle-class voters who are critical of Deal's approach. And the emphasis on female voters comes as the Deal campaign is increasingly relying on the First Lady, Sandra Deal, to appeal to women.