And after the Georgia Life Alliance announced it would spend $3 million to back Loeffler's campaign, Collins pronounced it "more than fishy" that a group that struggled to raise significant cash could suddenly bankroll such an aggressive buy.
Loeffler's allies pointed to the National Right to Life Committee's endorsement as a sign Loeffler has consolidated support from anti-abortion groups. Another Georgia-based organization, the Family Policy Alliance, also backed her campaign.
The ultimate treasure in the race for endorsements is President Donald Trump, who could effectively end either campaign with a few strokes on his smartphone. But the president has not yet weighed in, aside from praising both candidates and briefly suggesting he could find a compromise to clear the field.
That’s left both campaigns scrambling to lock up support ahead of a 21-candidate November special election with no party primary to filter out nominees.
Gov. Brian Kemp has tried to rally the party's establishment around Loeffler, who nabbed support from Lt. Gov. Geoff Duncan and former U.S. House Speaker Newt Gingrich. She also has the backing of the National Republican Senatorial Committee, former U.N. Ambassador Nikki Haley and several local conservative groups.
Collins has responded with recent endorsements from U.S. Rep. Drew Ferguson -- the first Republican member of Georgia's congressional delegation to take sides – as well as Public Service Commissioner Bubba McDonald and several law enforcement officials.
Loeffler has also opted to dig deeper into her bank account to counter scrutiny over her stock transactions during the pandemic. She plans to spend about $4 million to air a trio of ads that highlights her response to the disease and blasts scrutiny of her stock market moves as "liberal lies."