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The scenes at Atlanta malls on Black Friday

Atlanta shoppers are celebrating the biggest holiday of the retail year: Black Friday.

MORE: Your ultimate guide to the holidays

The hottest toys for Christmas 2017

With the jobless rate at a 17-year-low of 4.1 percent and consumer confidence stronger than a year ago, analysts project healthy sales increases for November and December, the AP reported . The National Retail Federation trade group expects sales for that period to at least match last year's rise of 3.6 percent and estimates online spending and other non-store sales will rise 11 to 15 percent.

If you are hitting the malls today, remember to be kind to those who are there to work, not shop.

"Shoppers get irate and do not hesitate to get in your face and yell and scream because they stand in line so long not realizing what the employees’ day has been like!" one retail worker shared in this list of retail horror stories .

So far, it looks like Atlanta shoppers are full of good cheer. Here's a look at what's happening at area malls today.

This group of friends invented a whole new thing at Phipps Plaza:

 

These ladies are full of the spirit at the Mall of Georgia in Gwinnett County:

 

True dedication to the cause at Lenox Square:

 

True dedication to the cause at Town Center in Cobb County:

 

How to win at life:

 

A holiday angel at the Mall at Stonecrest:

 

Why wait for Black Friday? This shopper celebrated a day early:

 

Old Navy is ready for you:

 

And this one is from a few days ago at Arbor Place Mall in Douglasville, but can you think of a better message to kick off the holiday season?

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About the Author

Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for accessAtlanta.com.

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