2 Chainz' trendy "Dabbin Santa" line of Christmas sweaters won accolades in Forbes and popped up on some famous torsos this holiday season. Carolina Panthers QB Cam Newton wore his during a day of Christmas merriment in Charlotte, when he made stops at the Salvation Army and several schools.
The success is a deeply personal one that helped the metro Atlanta rapper also known as Tauheed Epps give back.
" I will be donating a part of the proceeds from each sweater to help families in need this Holiday season. Thanks to y'all!!" he announced on his sales page.
His site now features a heartwarming example of his dedication to helping others. A video clip shows him surprising a disabled veteran and her son with the news that he's paying her rent for a year and furnishing their apartment.
"I've been selling these really cool sweaters," he says. "A lot of the proceeds I feel like should go to families in need. Today I would like to offer to pay your rent for a year. What do you think about that?"
The resident is nearly speechless and very emotional.
In a message on his home page, 2 Chainz explains where his passion for philanthropy comes from:
“I remember when we didn’t have hot water and I didn’t want my friends to know, so I told them it was something wrong with that bathroom and they couldn’t use my momma's I remember using the oven to heat the house. I would stand in the kitchen for hours to stay warm. I remember waiting until the water company closed at 5 ,so we could use a tool and turn the water back on until 6 a.m. I remember going to sleep hungry. I remember a long ... extension chord coming from the neighbor's house to mine to borrow their lights. I remember stealing cable, cars, clothes etc. No matter how much pain I endured I smiled on the outside. It was my defense mechanism. I remember.”
Here's the clip: