Celectiv, a recruiting platform that combines talent-seeking tools with analytical tech like organizational psychology assessments, is coming out of stealth mode to launch.
The Chicago-based company’s founding chairman, Greg Carrott, began working on the platform in 2014. The goal: Build a single technology platform to identify, assess, recruit and retain talent in a more accurate and cost-effective way.
Besides executive search and general recruiting firms, at least 350 HR technology companies — including LinkedIn — do one or more of these processes, by Carrott’s count. But he believes Celectiv would be the first to combine them with organizational psychology assessments and tools that help translate corporate strategy into the hiring process.
“The talent acquisition technology directly attacks staffing and search firms,” said Carrott. “The portal aims at the heart of LinkedIn. It’s what LinkedIn should be, but isn’t.”
Celectiv will target two markets: the owners and CEOs of businesses with revenues of $50 million to $100 million, and small but fast-growing companies that are tech savvy, have 10 to 30 people, are typically backed by venture capital and don’t have a lot of experience in hiring.
The platform will roll out in four phases. The first will let hiring managers control every step in the hiring process. It’ll offer features like a tool to gather resumes, predictive algorithms to rank applicants by personality, and competency measurements that calculate the probability of a candidate’s success. It also will create scripts for explicit behavior-based interview guides that take the “gut” out of hiring decisions.
Another piece compares candidate behaviors to corporate culture. For example, with companies like 3M or Apple that value vision, external awareness and have a high tolerance for failure, “if you throw a big idea out and it fails and it’s OK,” Carrott said. “But it’s a terrible fit for Caterpillar or Walmart that deliver on results.”
In January, the company will add a candidate portal. Then in March, the company plans to add more artificial intelligence and machine learning. “It allows you to do analysis as if you’re sitting down with a strategy consultant,” Carrott said. There will be a similar self-diagnostic, career-planning tool for candidates.
He said the biggest benefits of the platform are that it will improve diversity and cut hiring costs.
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