Austin-based OneSpot Inc., which aggregates, filters and prioritizes third-party content such as online ads for publishers, has raised $3.3 million in funding, according to a federal securities filing.
The company plans to use the funds for general working capital, such as salaries and other payments to top executives or other workers, according to the filing with the U.S. Securities and Exchange Commission.
“This recent raise represents additional capital from existing investors who are as excited as we are about our recent expansion of our ad-tech business model to a broader cross-channel content marketing platform that’s sold on a (software as a service) basis,” said Adam Weinroth, chief marketing officer for OneSpot.
Founded in 2005 by Austin entrepreneur Matt Cohen, OneSpot began as a news aggregation company. In 2012, it shifted gears and began offering platform to help companies and brands create more engaging display ads.
Today, the company says it has continued to transform its work.
“We’re now truly cross-channel, working across brands’ owned websites, email and paid media,” Weinroth said.
OneSpot works by taking company-generated content — as well as outside content such as YouTube videos, social media posts, product reviews and blogs — to create ads that have a look that is fresher and newsier than the generic ads that usually occupy the tops and sides of websites. OneSpot distributes those ads across the web through ad networks and exchanges.
OneSpot then tracks who clicks on the ads and targets them with additional customized content when they visit other sites.
The company’s customers started out with Johnson & Johnson, Rackspace, Domo and Remington. Today, it includes Whole Foods Market, Delta Faucet, Kraft Heinz Co., Microsoft and EMC Corp. among its client list.
OneSpot raised $8.2 million in funding in 2013.
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