The plan, which included sharp increases in points of sale and cooking capacity, was a response to long-standing complaints about overpriced stadium food, locally and nationally.
In the NFL and MLS fan surveys, Cannon said Mercedes-Benz Stadium ranked No. 1 in all food-and-beverage categories, including price/value, quality, speed of service and variety.
“Across every dimension that makes up the food and beverage component of the fan experience, we made a major leap forward,” Cannon said. By comparison, he said the Falcons ranked 18th in 2016 in the NFL survey for overall food and beverage experience.
All 32 teams participate in the NFL survey and 12 teams in the MLS version, Cannon said.
Cannon said an average of 6,000 more Falcons fans entered Mercedes-Benz Stadium an hour or more before kickoff than at the Georgia Dome the previous season and that on average more food-and-beverage items were sold by the end of the first quarters of games in 2017 than during full games in 2016. The earlier arrivals contributed, Cannon said, to an 88-percent increase in merchandise sales at Falcons games from 2016 levels.