Stansbury said that “we are definitely hearing some horror stories” about the size of NIL offers being communicated by Tech’s rivals to prospects either in the transfer portal or at the high school level. Tech’s response, Stansbury said, is to sell the long-term value of a Tech degree, the professional and life skills that can be developed through the athletic department’s Total Person Program as well as the opportunities available through Tech’s alumni network. Tech athletes, too, have been compensated through conventional NIL deals, also. In data provided to the AJC in March, the athletic department reported that about a third of Tech’s 400-plus athletes had entered into NIL deals worth more than $175,000 in value.
“The good news is we’ve got a structure set up to help our student-athletes take advantage of their opportunities and will continue to put them in that position,” he said. “And we’ve got a history. One of our true strengths is the success of our alums, and so I think that this is another way for them to take advantage of some opportunities that already exist, as well as new ones.”
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