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Georgia Tech and Louisville will meet in the newly dubbed Aflac Kickoff game Sept. 1 at Mercedes-Benz Stadium. The annual game, one of the first of the college football season, had been sponsored by Chick-fil-A since 2008.

Fortune 500 insurance giant Aflac has agreed to become the new title sponsor to the Kickoff game, signing a three-year deal to lend its name to the annual September event, the company told The Atlanta Journal-Constitution in an exclusive interview.

Chick-fil-A will continue to sponsor the Peach Bowl.

This year’s Kickoff game featuring Tech and Louisville will start at 7:30 p.m. and air on ESPN. Future Aflac Kickoff games are scheduled to include Clemson vs. Georgia in 2024, followed by Virginia Tech vs. South Carolina and Syracuse vs. Tennessee in 2025.

*Return each day until the start of the college football season for more information and news to know as we gear up for another campaign.

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Tech’s recruiting class ranks 12th among ACC programs and 41st nationally. (Hyosub Shin/AJC)

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Senate Majority Leader John Thune, R-S.D. (center) is flanked by GOP whip Sen. John Barrasso, R-Wyo. (left) and Finance Committee Chairman Mike Crapo, R-Idaho, as Thune speak to reporters at the Capitol in Washington on Tuesday, July 1, 2025. Earlier Tuesday, the Senate passed the budget reconciliation package of President Donald Trump's signature bill of big tax breaks and spending cuts. (J. Scott Applewhite/AP)

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