Georgia Tech announced Tuesday that Adidas will be the Yellow Jackets’ official supplier of team uniforms, apparel, shoes and accessories through the 2024 season.
The only power-conference school under contract with Russell Athletic, Georgia Tech announced in June it would not renew its contract with its current athletics sponsor after the 2017-2018 academic year.
“Based on our shared values of innovation and excellence, adidas is the ideal partner for Georgia Tech Athletics. We’re thrilled to be a part of the adidas family,” Georgia Tech athletic director Todd Stansburt said in a statement. “We look forward to collaborating with adidas to provide our student-athletes and fans with the most cutting-edge athletic gear in the marketplace and to amplify the Georgia Tech Athletics brand in Atlanta and beyond.”
Adidas and Georgia Tech agreed to a six-year contract effective July 1, 2018.
Here’s what fans and Georgia Tech athletes had to say about the move: