No word yet on how much UGA will charge for the service or what brands of alcohol will be available.
Alcohol sales at stadiums has been a hot topic in the SEC the past couple of years, including this week at the SEC Spring Meetings in Destin, Fla. General alcohol sales is expected to be “front and center” before SEC leadership later this week, which could put it to a vote before the meeting is adjourned Friday.
“The SEC has had a committee working on this for a while,” McGarity said. “There will be a report provided to the presidents, and that committee will make recommendations. It will be up to the institutions to vote it up or down.”
SEC schools long have provided alcohol for patrons in controlled-access areas reserved for donors and their guests. But as college football battles lagging attendance at games, there is increasing discussion about offering alcohol sales inside stadium for all fans of legal age.
Currently, there are 55 FBS programs that offer general alcohol sales, according to report by SI.com this week. Tulane has offered beer and wine in its stadium since the 1960s.
Florida experimented with a “beer garden” outside of Ben Hill-Griffin Stadium for its spring game this year. AD Scott Stricklin reported no issues and said the Gators are considering it in the coming season to improve the game-day atmosphere.
To date, Georgia has handled alcohol like the rest of the SEC. That is, it is permitted to be distributed in premium-seating areas only and then without charge. At Sanford Stadium, that has been in the privately owned SkySuites atop the south side of the stadium and, as of last year, in the newly founded East End Club. Those seats, located behind the hedges in the East End Zone, also require a special access to donors. The Bulldogs’ old locker room underneath the East grandstand was converted into a lounge where alcohol and food is provided without charge.