With WYAY, Tech will continue to have a much stronger signal (77,000 watts) than 790 (28,000 daytime, 1,000 at night) and also hopes to leverage the station’s Cumulus Media ownership to promote Tech via radio ads. Cumulus owns several Atlanta signals, including Q100 and Kicks 101.5.
“They just give us a lot of opportunities to get involved in many different ways we’ve already begun taking advantage of,” Hogan said.
Tech’s radio rights are owned by IMG College, but long-term decisions are made in conjunction with the athletic department.
Maziar, the 790 station manager, said a plan is in place to fill the void left on Saturdays without Tech football broadcasts.
“I think what we are going to serve up on weekends is going to be really good, entertaining, quality programming,” he said.