Georgia foresees football ticket increases

The Georgia Athletic Association’s board of directors approved a record $99.85 million budget and the use of $2.12 million toward new projects for the next fiscal year. But the highlight of the end-of-the-year meeting was something that won’t likely take place until next year.

Georgia Athletic Director Greg McGarity casually mentioned in his report to the board that it could expect a recommendation for a “modest increase” in football ticket prices before the 2015 season.

“We’re going to talk about that in the fall,” McGarity said after the two-hour meeting. “As we all can see in the budget, we have limited ways to generate revenue. Unless we have increases in SEC money and ... football is the only real revenue source that we have.”

» See what more McGarity said about UGA revenues and the SEC TV Network on MyAJC.com

McGarity pointed out that Georgia hasn’t had a football ticket price increase since 2008. He said the current cost of a home-game ticket — $40 per season tickets and $45 for single games – is among the bottom third of the SEC’s 14 member teams.

McGarity didn’t want to be “tagged with a number” in terms of projecting a specific price. He said the athletic association has enlisted the Georgia Bulldog Club’s advisory board to consult with them about it.

» To read more on Georgia's financial situation and plans for an indoor practice facility, read the complete story on MyAJC.com