Georgia Bulldogs quarterback Jake Fromm (11). The University of Georgia Bulldogs defeated the Auburn Tigers 27 - 10 in a NCAA college football game Saturday, Nov. 11th, 2018, at Sanford Stadium in Athens, GA. BOB ANDRES / BANDRES@AJC.COM
Photo: Bob Andres/bandres@ajc.com
Photo: Bob Andres/bandres@ajc.com

Georgia football ticket revenue continues increase

The Bulldogs already had collected $33 million in ticket revenue as of April this year as compared to $21.4 million by the same time last year, according to the 2019 treasurer’s report. That report was given to the Georgia Athletic Association’s board of directors at the annual end-of-year retreat on Friday.

That increase is attributed to having a seventh home game this season as well as last year’s ticket price increases, according to board treasurer Ryan Nesbit. Georgia reports $29.6 million in actual ticket contributions, which exceeded the budgeted amount of $28.5 million.

“When you have home games with Notre Dame and Texas A&M, that helps,” UGA President Jere Morehead said. 

Georgia did not reveal its budget for the coming fiscal year, but it is expected to set another record. That has been the case in each year since the advent of the SEC Network bolstered the league’s revenue distribution program. League members received an average of $43.1 million from the SEC in the revenue distribution, which divides profits equally between the 14 members plus the conference headquarters in Birmingham.

Last year, the board raised Georgia’s average football ticket price from $50 to an average of $66.42 per game, on a two-tiered system. Games against Tier 1 opponents such as SEC and Power 5 opponents cost $75 per game. Games against Tier 2 opponents are $55 per game. That does not include the required donation for the right to purchase those tickets.

Georgia’s budget was more than $143 million last year. It’s expected to approach $150 million this year when it is presented to the board for approval during Friday’s meeting.

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