Wednesday’s panel discussion touched on many aspects of planning for Super Bowl LIII, ranging from transportation to public safety to emergency preparedness. In sum, Daniels described the process as “a massive juggling act.”
Panelists included Daniels, Grady Health System chief of emergency medicine Dr. Hany Atallah, Delta Air Lines chief marketing officer Tim Mapes and Atlanta Convention & Visitors Bureau president and CEO William Pate.
“We want to show the city off,” Pate said. “We want it to be the best Super Bowl ever.
“We’ll have people from all over the world coming here and viewing it on television, so it’s a great marketing opportunity for us to show all of the things that are happening downtown. Just think about the last time we had the Super Bowl and all of the changes that have happened to the city since then. ... This is a great opportunity for us to refresh people’s perspective about the city as a whole.”
Atallah said Grady will be prepared “hospital wide” for any eventuality and may increase staffing levels during Super Bowl weekend.
“From a Delta perspective … we are well aware of what is going to be required of us,” Mapes said. “We will be more than ready.”
Daniels acknowledged Atlantans will have very limited access to game tickets, which are controlled by the NFL. But he said the 10 days of festivities, including outdoor concerts and an indoor fan festival, will allow locals to participate in the Super Bowl spectacle.
“What we want to do is create memories and experiences. Downtown Atlanta will be bustling,” Daniels said. “We’re trying to find ways for over a million people here in the community to touch part of the game.”
About 17,700 people have submitted applications to serve as volunteers during the Super Bowl festivities, Daniels said. About 10,000 will be chosen for the volunteer force, dubbed Team ATL.