“We’ll let the numbers speak for themselves,” said Martha Zoller, a spokeswoman for the group.
The spending is on top of the $20 million that Loeffler has loaned to her own campaign through four separate installments of $5 million since she was appointed by Gov. Brian Kemp to the vacant seat. Loeffler is a former financial executive at Intercontinental Exchange, the financial trading platform her husband runs.
Since Georgia United Victory was formed by Kemp and his allies – the group’s acronym is “GUV” – it has aired rounds of attack ads that skewer U.S. Rep. Doug Collins, her Republican arch-rival in the messy special election.
More recently, the group snapped up about $2.5 million worth of airtime for the final weeks of the race and sent a glossy magazine – dubbed “Red Clay” – to Republican voters with a cover image of Loeffler and President Donald Trump. Inside was a mock ad for a Stacey Abrams book panning Collins.
Though Collins out-raised Loeffler this quarter, taking in about $2.3 million over the last three months, he can’t keep up with the tidal wave of outside cash pouring into her campaign. Instead, he’s focused his bid on presenting himself as the authentic conservative - and painting her as a bandwagon Republican.
With nearly two dozen candidates on the same ballot, the two are competing for a spot in a likely January runoff along with Democratic frontrunner Raphael Warnock, an establishment-backed pastor who has soared ahead of both in recent polls.
The pro-Loeffler PAC shares advisers within Kemp’s sphere of influence and seen as a possible vehicle for his 2022 re-election campaign. The governor, who picked Loeffler over Collins for the open seat, has much political capital on the line, and his former chief of staff recently stepped down to join the group.