Hulu may look more attractive to some customers, because it has just lowered the price of one of its plans.
The streaming company announced the news earlier this week, revealing that it is dropping the price of its ad-supported service from $7.99 to $5.99.
Its new fee is the cheapest of its rivals’ lowest monthly plans. While Netflix charges $7.99 for its most affordable deal, Amazon Prime charges $8.99.
The news comes on the heels of Netflix’s 10 percent price increase of one of its most popular plans, which allows users to view content simultaneously on two interconnected devices. The cost is going from $9.99 to $10.99.
Although Netflix’s increase is permanent, Hulu’s is not. It’s part of a promotion the business is running to draw more subscribers.
Customers can only take advantage of the offer until January 9, 2018. It’s just for new and returning consumers, and the $5.99 rate will stay the same for a year before reverting back to $7.99.
Hulu has been making moves to boost subscriptions recently.
Earlier this year, it partnered with Spotify to create a $5 bundle deal just for students.
The joint package will include Spotify Premium, an on-demand music service, and Hulu’s “Limited Commercials” plan, which allows users to stream without much interruption.