It’s Small Business Saturday, a day to celebrate the smaller businesses that play a big part in consumers’ retail choices. It’s sandwiched between Black Friday and Cyber Monday and gives shoppers a chance to support local, smaller business instead of big box stores.

>> Read more trending news

According to American Express, which founded Small Business Saturday in 2010, the Saturday after Thanksgiving has generated more than $85 billion worth of sales in the years since.

In 2011, the Senate unanimously passed a resolution sponsored by Louisiana Democrat Mary L. Landrieu to designate the Saturday after Thanksgiving as Small Business Saturday.

Small Business Saturday has its own Facebook page, and consumers can use the hashtag #shopsmall to find information on Twitter about local small businesses and their deals.

Here is a sampling of the enthusiasm of small business owners:

About the Author

Keep Reading

Security wait times at Hartsfield-Jackson Atlanta International Airport ranged from seven to 15 minutes around 3 p.m. Sunday, July 6, 2025, as travelers returned from the long Fourth of July weekend. (Gray Mollenkamp/AJC)

Credit: Gray Mollenkamp

Featured

University System of Georgia Chancellor Sonny Perdue said joining neighboring states to form a new accreditation agency will “keep Georgia’s universities among the best in the nation." (Jason Getz/AJC)

Credit: Jason Getz/AJC