The “Power of Our Dollar,” march is also being billed as a buy-in where, at the conclusion of the march, protestors plan to shop only at black-owned businesses in one of the city’s busiest shopping districts on the last weekend before Christmas. The march is scheduled to start at the corner of Peachtree and Lenox roads, move on to Piedmont Road, and to circle back and conclude at Phipps Plaza. The National Action Network, the NAACP and the Southern Christian Leadership Conference are sponsoring the “Our Dollar,” march, said Mary-Pat Hector, national youth director for the National Action Network.
This march follows a “die-in” held in the same location on Saturday. That action, led by a different group of protesters called “Rise Up Georgia,” clogged traffic around the malls for about 90 minutes. Marchers said they were protesting police shootings of unarmed black men and children around the country. At the end of the protest, 13 people were arrested by Atlanta police. The group was released from the Fulton County Jail after posting bond Sunday morning.