Atlantans got a little more than they bargained for when hitting the streets of downtown on their lunch breaks Tuesday afternoon.
PETA, People for the Ethical Treatment of Animals had set up a virtual reality simulator, called "I,Chicken."
The organization has toured college campuses across the nation for about a year now, said Ashley Bryne, PETA campaign specialist.
Bryne cited Georgia’s large chicken farming economy as a reason the organization choose to start its’ city tour in Atlanta.
"We want residents to experience what it’s like for the more than 26 million chickens killed every day,” Bryne said.
But not all Georgia residents were on board and excited to experience a chicken’s reality, even virtually.
The team had to go through about five “no’s” for every person PETA’s street team was able to stop and engage in the virtual reality.
Some cited the rush back to work as the reason for not stopping and some who were walking about with younger children didn’t want to allow them to experience the virtual reality for fear of gruesome footage.
PETA’s official age requirement for I, Chicken is 14-years-old.
“I think I’ll stay with Turkey instead of chicken now,” commuter David Nash said after viewing I, Chicken.
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