Stadium officials declined to comment about financial terms of the Zaxby's sponsorship.
Fred Weir, president of the Zaxby’s Atlanta Co-op, said he is “thrilled to ... bring together Zaxby’s biggest market with the biggest sports franchise in Atlanta.”
Zaxby’s will be the title sponsor for the Falcons’ Salute to Service Week from Oct. 30 through Nov. 4. The chain will also be a presenting sponsor at Training Camp, the Atlanta Falcons/MADD 5K and Fishing with the Falcons, an annual spring tournament for wounded warriors.
Beginning in September, participating Zaxby’s locations in Atlanta and Macon will offer a season-long Falcons Fan Favorite meal. It includes four Chicken Fingerz, Texas toast, crinkle fries and a 22-ounce beverage that can be upgraded to a 32-ounce Falcons Collectors Cup for 50 cents.
Zaxby’s has more than 800 locations in 17 states.
The new Mercedes-Benz Stadium has a storm water vault that can hold more than 1.2 million gallons of water.