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The previous redesign was completed years ago by 30 engineers; the new one was developed by 300. The company took a new approach to this redesign by getting extensive feedback from drivers through a beta version before launching the new app.
Uber CEO Dara Khosrowshahi, who took the reigns from embattled co-founder Travis Kalanick last year, said the former redesign was already "showing its age."
“Drivers are the heart of our service. But along the way, we lost sight of that,” he said in a blog post about the new app. “We focused too much on growth and not enough on the people who made that growth possible. We called drivers ‘partners,’ but didn’t always act like it.”
In addition to Atlanta, the new app launched in Los Angeles. It will also be rolled out gradually in Mexico, India, South Africa, United Arab Emirates, Brazil, Egypt, Costa Rica and Colombia.
The new app follows a series of added features introduced last year as part of Uber's 180 Days of Change initiative.
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