If you live or work on a street named after the Rev. Martin Luther King Jr., you could be on ground zero of a new national voter registration drive.

The "King Street Voter Registration Program" initiative, led by the Atlanta-based Southern Christian Leadership Conference will recruit volunteers and register people to vote on what it estimates are 900 streets named after the civil rights icon - and surrounding ones - across the nation.

The Rev. C.T. Vivian, president of the organization co-founded by King, said in a statement that the effort is a response "to our nation's most recent voter suppression attempts. We're making certain that people know we will never turn back, and they will never be successful, in their repeated, historical attempts to repress our vote."