Mixed-use project brings $500,000 homes to downtown Alpharetta

According to The Providence Group developing company, The Maxwell will be a 13-acre site in downtown Alpharetta on Devore Road, with 138 residential units starting at the high $300,000s. (Courtesy of The Providence Group)

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According to The Providence Group developing company, The Maxwell will be a 13-acre site in downtown Alpharetta on Devore Road, with 138 residential units starting at the high $300,000s. (Courtesy of The Providence Group)

Fast-growing Alpharetta is getting another set of new half-million-dollar homes inside a mixed-use property.

A spokeswoman for The Providence Group, a large builder in metro Atlanta, said Wednesday they plan to sell townhomes at more than $500,000 and condos starting in the high $300,000s. They know how much they’re charging, but spokeswoman Mandy Holm said they haven’t finalized the square footage of the homes.

The Maxwell will be a 13-acre mixed-use site in downtown on Devore Road, with 138 residential units along with 26,000 square feet of retail and dining, according to Providence. There will also be 8.5 acres of office space.

They are currently taking down the names and contact information of those interested to notify later, as the project is under construction. Some units should be available this summer, said Holm.

Alpharetta's eye-catching residential pricetags — including $5,000 a month for an apartment at the Avalon — were unthinkable in 1980 when the largely agrarian city had a population of about 3,000 residents. The population grew more than 18 times, to 57,000 residents, in 2010, according to the New Georgia Encyclopedia.

The history section of the city of Alpharetta's website evokes a sense of the change: "While the community now has the trappings and success of a metropolitan city, Alpharetta remains known for its sense of community."

Much like the massive North Point Mall project expected to catalyze growth in that area of Alpharetta, the Maxwell developer promised prospective buyers the sought-after authenticity of an urban metropolis.

Providence said in a news release that the Maxwell will “feature inner-city, mercantile-inspired construction set along peaceful streets to create an authentic urban setting that will both welcome homeowners home and inspire them to explore the surrounding attractions.”