Throw your hometown a bone, and KFC may give you a box of chicken.
Between now and June 9, the finger-licking firm is holding a contest that will result in giveaways of $5 "Big Crunch Box" meals in all 50 states and the District of Columbia, according to new contest rules published on the company's Web site Wednesday.
The company's foray into social media seems to be aimed at cultivating an Internet following. Participants must connect with KFC's online media channels to apply and to learn the results.
"Want your local KFC to give out free food? First, fan, friend, follow or synch up with one or all of KFC’s social media channels: Facebook, Twitter or MySpace," the company said in a news release Wednesday. "Then nominate your city by posting on one of KFC’s social media pages why your community is ‘So Good.’"
The Louisville-based eatery says it will pick at least one restaurant per state. On June 17, the first 100 diners at those restaurants will get a free box of chicken.
KFC says the contest will cost it $25,000. It will notify participants about the winning towns and restaurants via the social networking sites.