Update:

Cobb County police on Wednesday identified the deceased driver as Joseph Allen Graves.

Cops said he was 36 years old and from Boonville, Missouri, a city on the Missouri River about 140 miles east of St. Louis.

Police said Wednesday that an incident report was not available.

Original (published Feb. 4, 2019):

The driver of a sports car died late Sunday night after losing control on the interstate and crashing into a tree, according to Cobb County police.

Police said Monday morning that the driver had not been positively identified but said they were in a yellow 2004 Lamborghini Gallardo.

The Italian sports car manufacturer built only 14,022 Gallardos during its 10-year run, according to The Telegraph newspaper in the United Kingdom. According to Autotrader, the car's original cost was $165,900.

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The driver, investigators said, was merging onto eastbound I-285 from Cobb Parkway about 11:10 p.m. and “rapidly accelerated” before trying to get onto the I-75 southbound ramp at the Cobb Cloverleaf interchange.

“The vehicle failed to negotiate the curve and exited the roadway,” police said.

The front of the car smashed into a tree, and the vehicle caught fire.

The driver was alone and pronounced dead at the scene.

Anyone with information about the crash can call police at 770-499-3987.

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In other Cobb news...

Cobb County District Attorney Vic Reynolds was named to the position Friday. Reynolds replaces Vernon Keenan, who retired Jan. 1 after 16 years as the director.