Doing Good: Kid Power energizes kids to get fit, give back

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Through UNICEF’s Kid Power program, over 3,000 local kids got a chance to get active and save lives of malnourished kids around the world.

Grabbing onto the latest trend of wearable technology, kids wore the UNICEF Kid Power Band - a Fitbit style that helps them become active while giving back.

“We know that one in four kids in the U.S. is inactive, while one in four kids globally is malnourished – UNICEF Kid Power uniquely helps address both of these challenges,” Jeremy Cole, managing director of the Southeast Region, U.S. Fund for UNICEF.

By getting active with the UNICEF Kid Power Band, kids go on missions to earn points and unlock therapeutic food packets for severely malnourished children around the world. The Kid Power Month challenge, held earlier this year, allowed students to do their part to make the world a healthier place.

As kids were active in school with their classmates as part of their curriculum, after school and over the weekend using the UNICEF Kid Power Band, they earned Kid Power Points that unlock funding from Kid Power sponsors and supporters. Funding is used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children around the world.

All participants took enough steps to walk the length of Piedmont Park more than 42,600 times – unlocking more than 12,500 packets of therapeutic food.

“When we heard about the program, we were excited to offer this to our students,” said Lindsey Luczynski, director of Strategic Partnerships at Charles R. Drew Charter School. “The mission of the UNICEF Kid Power program directly aligns with many of the aspects of the education we provide our students.”

At Drew, 437 students participated and cumulatively walked 20,038 miles, which resulted in 2,432 food packets being donated to kids around the world.

To continue giving back, people can join the team by getting a UNICEF Kid Power Band while being active. The U.S. Fund for UNICEF also seeks volunteers to educate, advocate and fundraise on behalf of UNICEF in their communities.

UNICEF Kid Power is a program of the U.S. Fund for UNICEF, that works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more.

In other news: As a part of Voya Financial's 3rd annual Voya National Day of Service, hundreds of employee volunteers from the Atlanta site participated in activities with ten local non-profit organizations. Voya Financial provides full-time employees with 40 hours of paid volunteer time each year. During last year's Voya National Day of Service, employees volunteered almost 12,000 hours valued at $250,000.