City launches campaign to end sexual assault

Mayor Kasim Reed, the city of Atlanta Law Department, Atlanta Police Department, and Office of Entertainment launchedf the city’s first campaign to end sexual assault Thursday.

The campaign, “Take a Stand,” will offer resources to both women and men on how to guard their personal safety or get help quickly in the event of an emergency.

“Take a Stand” features a 25-minute film about sexual assault and prevention as well as public service announcements featuring celebrity advocates for rape prevention. Offiials have compiled a list of tips and resources to assist women and men in preventing assault.

Smartphone apps Uber and Circle of 6 have signed on as partners of the initiative and offer their tools as resources for assault prevention and safety. Uber is offering $20 off a user’s first ride with the code ‘CityofAtlanta’ to support the campaign.

“Sexual violence is an affront to human dignity and a crime no matter where it occurs,” said Mayor Reed. “I’d like to ask all Atlanta citizens to join me in this critical effort.”

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