“We began a concept design process earlier this year when the Georgia Main Street designation was made,” said DDA director Amy Pinnell. “The promotions committee was tasked with branding our downtown and to create an image that would help identify and promote the downtown sector. The 1904 Braselton Brothers store is the most iconic and recognizable asset as a focal point. We also sought to have a logo with artistic representation of our downtown as a destination, a place to relax or walk and certainly enjoy.”
The downtown branding campaign will use the new logo on print and electronic marketing media and, over time, promotional materials such as totes, T-shirts or caps.