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'Battery' developer buys Roswell strip mall, plans for 300 apartments

The developer behind the residential portion of The Battery near SunTrust Park now has big plans for north Fulton County.

Pollack Shores Real Estate Group announced last week that it purchased land in Roswell at 11060 Alpharetta Highway. Currently sitting on the land is an underused strip mall, which will be razed this fall, Pollack Shores said in a release.

The multifamily developer and investment firm plans to build a “mixed-use, walkable community” there, featuring 300 “luxury” apartment homes. Pollack Shores is calling the project, “Sun Valley.”


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The residential component of Sun Valley will consist of 168 one-bedroom apartments, 109 two-bedroom apartments and 23 three-bedroom apartments. Each home will feature granite countertops, stainless steel appliances, a mixture of luxury vinyl-plank wood flooring and carpet flooring, and spacious walk-in closets. Residential amenities will include a dog park, a pet-washing station, an upscale pool and lounge area, and a state-of-the-art fitness center with a yoga room.

“We are applying our experience from successful integrated mixed-use projects, such as (The Battery) to curate a destination unique to Roswell,” Steven Shores, CEO and President of Pollack Shores, said in a statement. “Sun Valley will be a pedestrian-focused community that encourages residents and guests to enjoy this dynamic neighborhood in a new way.”

The strip mall targeted for the project is called “the Roswell Shopping Center.” According to Google Maps image captures from May 2016, it was home to furniture stores, H&R Block, a foot massage business, Yummy House and A1 Driving School.

According to Fulton County property records, the shopping center was built in 1987. The land and building was assessed at a total value of more than $3.2 million in 2018.


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“We are highly motivated to give this property new life, and to building a community that creates value for the surrounding neighborhood,” said Brian Oates, Pollack Shores’ director of development.

No other details about the project, such as a timetable for completion, have been released.

Pollack Shores, which is headquartered on Glenridge Drive in Atlanta, has acquired, developed and managed communities in Atlanta, Orlando, Tampa, Jacksonville, Montgomery, Raleigh, Charlotte, Charleston, Dallas, Austin, Memphis, Nashville and Richmond.


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Roswell city leaders have since scrapped the plan.

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