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“We are excited to make Atlanta the brand's home base as we build a best-in-class ‘Support Center’ for our franchise owners,” Edible Arrangements CEO Mike Rotondo said in a statement. “Edible's Wallingford office is an important part of the brand's history and heritage, and we will always have a presence in the community. At the same time, the global marketplace is changing at a rapid pace and Atlanta is an attractive location to base much of the team needed to support the company's next phase of growth.”
Rotondo used to be the CEO of Atlanta-based Tropical Smoothie Café. He was also previously a regional director of franchise management for Arby's.
Edible Arrangements has had its headquarters in Wallingford for nearly 20 years, according to the Harford Courant.
The company, which makes fruit and other food baskets looks like flowers, was founded in 1999 in East Haven, Connecticut. Its first franchise location opened in 2001 in Waltham, Massachusetts. It now has more than 1,200 franchises nationwide.
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