Atlanta-based Terminus, an account-based marketing platform, recently announced its acquisition of Indianapolis-based Sigstr, an email signature marketing platform. The addition of Sigstr creates an end-to-end account-centric marketing platform based on intent, engagement, and relationship data, according to a press release.
The company plans to maintain and grow its presence in both markets, as well as the Terminus San Francisco office. All Sigstr employees will immediately become Terminus employees and Bryan Wade, CEO of Sigstr, will join the executive team at Terminus.
“Combining the Sigstr solution with our platform is another strategic step in helping our customers drive account-based transformation and put ABM to work across their entire revenue funnel,” said Tim Kopp, Terminus CEO. “We’re thrilled to welcome Sigstr’s talented team and its customers into the Terminus family. Together, we’re positioned to revolutionize how businesses drive sustainable growth.”
“Connecting our solution and the data insights it provides to the Terminus account-based platform activates an untapped channel that changes how businesses engage with target accounts,” said Bryan Wade, Sigstr CEO. “We’re long-standing partners from both a technology and go-to-market perspective, making this combination a no-brainer and massive opportunity for our combined customers, and account-centric businesses everywhere looking to sharpen how they engage across the entire customer lifecycle.”