SunTrust Park has a $622 million budget.
Robert Boland, a professor of sports management at New York University, told the newspaper last month that club seats — like those that will have access to the Delta club — typically produce revenue about equal to that of all regular seats in the stadium.
The sponsorships are also beneficial for corporations, although Kennesaw State University sports economist J.C. Bradbury said it’s difficult to calculate the return on that investment.
‘Why would Delta target luxury seating areas?” Bradbury said. “They’re targeting fans with a lot of income, people who will be on the airplanes a lot, first-class travelers and a lot and business travelers. Part of it is just having a very close connection to those customers.”
The Delta club isn’t unique to SunTrust. The air carrier has similar clubs in the Minnesota Twins’ Target Field, Yankee Stadium, the New York Mets CitiField, New York’s Madison Square Garden and the Seattle Seahawks’ CenturyLink Field.
Delta is currently a big sponsor at Turner Field, and the relationship with the Braves at SunTrust Field will extend beyond the club lounge.
The deal also means Delta will be featured sponsor throughout the new ballpark, in the team’s mixed-use development outside the stadium and will continue to be the charter airline for the Braves organization.
The popular Delta Medallion Parking Lot, available to all medallion sky miles members, will be a feature at the new ballpark as well.
Derek Schiller, the Braves’ executive vice president of sales and marketing, said the team’s relationship with Delta dates to 1966.
“We have been extremely proud to call Delta Air Lines a partner for the last 50 seasons and we look forward to 50 more,” Schiller said in a prepared statement.
Delta last extended its relationship with the Braves in 2010, with a five-year agreement, which kept it as the Braves charter carrier and included an expansion of the 755 Club in Turner Field. The year before, Delta dropped its sponsorship of the Atlanta Falcons, saying it planned to align more with baseball.
“The baseball fan, in general, is similar to our customer base,” Delta spokesman Anthony Black said.