Civil rights tourism starts to regain footing in Atlanta

Tom Houck runs a tour business that focuses on Atlanta’s history in the civil rights movement. File photo. HYOSUB SHIN / HSHIN@AJC.COM
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Tom Houck runs a tour business that focuses on Atlanta’s history in the civil rights movement. File photo. HYOSUB SHIN / HSHIN@AJC.COM

Credit: Hyosub Shin

Credit: Hyosub Shin

Tour bus restarts, some museums open; MLK indoor sites still closed

Tom Houck, who spent his younger days chauffeuring Martin Luther King Jr. around town, is getting back behind the wheel — figuratively.

Fifteen months after the raconteur shut down his Civil Rights Tours Atlanta because of the pandemic, he is set to reopen this weekend.

The relaunch signals the cautious return of niche tourism in the city known as “the birthplace of the civil rights movement.”

It also comes as more Americans get vaccinated against COVID-19 — although fewer in Georgia than in many other parts of the country.

“Even though Georgia is not at the top of the list, the vaccine played a major role in my decision to reopen,” Houck said about resuming the tours. “I feel good about it.”

Amongst the murals that dot the city, Atlanta’s civil rights legacy is anchored by King’s huge shadow. But it is also the home of some of America’s leading historical Black colleges, as well as Black museums like the APEX and the Herndon Home, and newer institutions like the National Center for Civil and Human Rights.

Donald Byrd, chief operating officer for the NCCHR, said the popular downtown destination has seen about a 5% increase in attendance over the last several weeks. The last few Saturdays saw the highest visitation numbers since it reopened last September.

The center is currently open just four days a week, Thursday through Sunday, but Byrd said it is exploring expanding to “five or six days a week,” with expanded capacity as early as July.

ExploreMap: A curated guide to civil rights attractions in Atlanta
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Five thousand broken hearts, representing Georgians who have lost their lives to COVID-19, form the “Loved Ones, Not Numbers Memorial Wall” around the National Center for Civil and Human Rights in Atlanta.

Credit: Courtesy of Imara Canady

Five thousand broken hearts, representing Georgians who have lost their lives to COVID-19, form the  “Loved Ones, Not Numbers Memorial Wall” around the National Center for Civil and Human Rights in Atlanta.
caption arrowCaption
Five thousand broken hearts, representing Georgians who have lost their lives to COVID-19, form the “Loved Ones, Not Numbers Memorial Wall” around the National Center for Civil and Human Rights in Atlanta.

Credit: Courtesy of Imara Canady

Credit: Courtesy of Imara Canady

Some patrons, he said, are still reeling from last year’s elections and protests against racial violence and are looking for answers.

“With all of the things happening, people wanted to have a conversation,” said Byrd.

From one of the newest attractions in the city to one of the oldest, the APEX Museum on Auburn Avenue has also seen a boom in attendance since it reopened, although the hours have been cut to 11 a.m. to 3 p.m. on Tuesdays through Saturdays.

“Last year was the best year we have ever had in 42 years,” said Dan Moore, the founder and president of the museum. “We are launching a lot of new projects and people are really interested in learning about our history and culture.”

ExploreAtlanta is a key spot for tourism about the Civil Rights Movement
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A youngster looks over a slave notice at the APEX Museum before the start of the Annual Kwanzaa ceremony.

Credit: Akili-Casundria Ramsess

A youngster looks over a slave notice at the APEX Museum before the start of the Annual Kwanzaa ceremony.
caption arrowCaption
A youngster looks over a slave notice at the APEX Museum before the start of the Annual Kwanzaa ceremony.

Credit: Akili-Casundria Ramsess

Credit: Akili-Casundria Ramsess

At the Martin Luther King Jr. Historical Park, which is part of the National Park Service, the grounds are open, but visitors are still not allowed in some of the city’s most sought-after attractions.

The King Birth Home, Fire House and historic Ebenezer Baptist Church are still off-limits. The King Center, which is on the grounds of the park, is also closed, except for the bookstore.

“We are anxious to get back, but we are being very careful,” to ensure public health safety, said Judy Forte, the park superintendent.

Other national parks around the country, as well as across the state, have opened. But the King District is one of the country’s most unique as it is urban and relies heavily on indoor attractions.

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The Eternal Flame burns near the tomb of Martin Luther King Jr., overlooking the Martin Luther King Jr. National Historical Park. PHIL SKINNER / PSKINNER@AJC.COM

The Eternal Flame burns near the tomb of Martin Luther King Jr., overlooking the Martin Luther King Jr. National Historical Park. PHIL SKINNER / PSKINNER@AJC.COM
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The Eternal Flame burns near the tomb of Martin Luther King Jr., overlooking the Martin Luther King Jr. National Historical Park. PHIL SKINNER / PSKINNER@AJC.COM

Forte noted that throughout the pandemic, the park still had virtual educational programs, weekly tours and brisk foot traffic through the outdoor exhibits.

She has not pinned down an exact date to reopen indoor facilities. She said staff are assessing when to open based on local and state trends, as well as monitoring Georgia’s vaccination rate.

Some 38% of Georgia residents are fully vaccinated, compared with 47% nationally, according to government estimates.

Houck, who is restarting his tours on Saturday, said he will require passengers to wear masks on the bus.

ExploreThings to see at the Martin Luther King Jr. National Historical Park in Atlanta
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Tom Houck leads a Civil Rights Tours company in Atlanta. File photo. HYOSUB SHIN / HSHIN@AJC.COM

Credit: Hyosub Shin

Tom Houck leads a Civil Rights Tours company in Atlanta. File photo. HYOSUB SHIN / HSHIN@AJC.COM
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Tom Houck leads a Civil Rights Tours company in Atlanta. File photo. HYOSUB SHIN / HSHIN@AJC.COM

Credit: Hyosub Shin

Credit: Hyosub Shin

Houck estimates that he has lost between $250,000 and $300,000 since the coronavirus shut down the family reunions, sporting events and convention business that he desperately relied on.

But he is one of the lucky ones. Last August, Atlanta Movie Tours, one of the most popular tour companies in the city, shut down permanently.

When Houck’s tours resume two Saturdays from now at 11 a.m., the starting point will be familiar: Coretta and Martin Luther King Jr.’s crypt on Auburn Avenue in the Historic District.

From there, the 30-passenger bus will wind its way through Atlanta’s history of Black progress and civil rights.

Explore6 must-see civil rights landmarks in Atlanta

The home where King was born in 1929 and the later home where he died in 1968. The Atlanta University Center and the offices of the Southern Christian Leadership Conference and the SNCC Freedom House, as well as other stops.

But Houck said that so much has changed since the last tour on March 4, 2020, that the tour had to be updated.

New statues and civil rights monuments now line Martin Luther King Jr. Drive. The stop at South View Cemetery, where King’s parents are buried, will now offer a tribute to Congressman John Lewis, who died last July.

And with the rise of the Black Lives Matter movement in the wake of the George Floyd and Rayshard Brooks killings last summer, the tour will focus on the 1906 Atlanta Race Riots along Edgewood Avenue and Decatur Streets.

“A lot has changed since this pandemic shut everything down,” Houck said.

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