Delta reached a long-coveted top spot overall in the J.D. Power study of North American airlines last year, but dropped to a lower position in all three categories of this year’s study: economy, premium economy and first class/business class.
Overall passenger satisfaction declined sharply across the board compared with last year, according to J.D. Power.
The consumer insights company opted to split the ranking into three categories to reflect how people buy tickets and “their changed expectations of service levels based on what they’re buying,” said J.D. Power travel intelligence lead Michael Taylor.
Southwest Airlines, the second-largest carrier at Hartsfield-Jackson International Airport, ranked highest in the economy class segment.
Dallas-based Southwest, which offers only economy class seats on its planes and no fees for checked bags, has customers who “believe they have great value for the money” and friendly service, Taylor said. JetBlue ranked second and Delta ranked third in the economy class segment.
New York-based JetBlue ranked highest in the premium economy segment, just ahead of Delta.
JetBlue also ranked highest for the first class/business class segment, with accolades for its lie-flat Mint suites on long-haul flights, including some domestic cross-country flights. While Delta, American and United have business class on long-haul international flights, 99% of the passengers in the J.D. Power study are flying domestic.
The study was based on a survey of passengers conducted from March 2021 through March 2022. Some travelers last year were frustrated with cutbacks in in-flight food and beverage service due to the pandemic, according to Taylor. Airlines have been gradually restoring some of that service.
Rising air fares are also becoming an issue. The cost of traveling has increased with higher fuel costs and fare hikes, a situation Taylor expects will worsen in coming months.
Some airlines are cutting their flight schedules because they are struggling with staffing, which is expected to result in crowded planes and higher fares, particularly during the busy summer travel season.
“We’re going to start talking about how expensive it is to fly,” he said. “The biggest factor in satisfaction is whether people feel they’re getting value for their money. That’s harder to do in inflationary times and when airlines are raising ticket prices.”
J.D. Power 2022 North American Airline Satisfaction Study
Economy/Basic Economy segment
1. Southwest Airlines, 849
2. JetBlue Airways, 828
3. Delta Air Lines, 813
4. Allegiant Air, 803
5. Alaska Airlines, 794
6. Air Canada, 777
7. United Airlines, 774
8. Spirit Airlines, 772
9. American Airlines, 770
10. Frontier Airlines, 755
11. WestJet, 750
Scores based on 1,000-point scale