Gwinnett is the most diverse county in the state and one of the most diverse in the nation. About 68% of residents identify as nonwhite, according to 2020 U.S. Census data.
The foundation does not anticipate placing diversity requirements on the future tenants of Rowen, Ailstock said. It will ask each vendor and contractor to provide an “SMWBE utilization plan” detailing efforts for achieving the 30% minimum within its team as part of their proposal to work on the project.
Rowen is currently in the planning phase for installing infrastructure such as roads, water, sewer and trails to the site, which it expects to begin constructing in mid-2022.
The county broke ground in November on its $125 million Eastern Regional Infrastructure project, which includes new trails and expanded water and sewer services within and around Rowen.
Gwinnett had invested nearly $75 million toward the project by the end of September, The Atlanta Journal-Constitution previously reported, and the county will continue funding it until Rowen is self-sustainable.
County officials, who approved tentative plans for Rowen a little more than a year ago, expect Rowen to add $8-$10 billion of ongoing labor income at full build-out. Rowen is situated equidistant from Atlanta, Athens and Gainesville and within driving distance of 50 higher education institutions.
A comprehensive site plan of what Rowen will include has not been released yet. The project will likely include a town center with public park space, cafes and a small number of apartments. Office buildings will be fitted among the naturally wooded areas that now enshroud the land.