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According to  GeekWire, SwanLuv CEO Scott Avy says that while he hopes no couples get divorced, statistics suggest otherwise. He's confident that enough couples who receive the loan will eventually break up and make the company profitable over time.

The company plans on making marriage counseling available to the chosen couples.

Editor's note: In Feb. 2016, the company announced it was abandoning the loan concept and switching to a crowdfunding platform.

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This holiday weekend's options include a staging of Disney’s “Newsies: The Broadway Musical” at Marietta Performing Arts Center. (Courtesy of Lolek’s Storytellers Theater Company)

Credit: Courtesy of Lolek’s Storytellers Theater Company

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The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC