On the overall list of brands most trusted by Americans, The United States Postal Service, Amazon and Google took home the top three spots.
The interviews were conducted between Oct. 2 and Dec. 2, 2019 and respondents were asked to answer, “How much do you trust each brand to do what is right?” They could then answer: a lot, some, not much, not at all, or don’t know.
Some Atlanta-based companies also have high trust among consumers, according to the report.
Georgia companies that rank among most trusted brands:
The Weather Channel (No. 5 overall, 36.35% of respondents trust the brand “a lot)
Chick-fil-A (No. 6 overall, 36.2% of respondents trust the brand “a lot)
UPS (No. 7 overall, 36.1% of respondents trust the brand “a lot)
The Home Depot (No. 24 overall, 32.6% of respondents trust the brand “a lot)
Whether or not Americans trust a brand may depend on their generation. For example, when broken down by age group, Gen Z ranked Google, Netflix and Amazon their top trusted brands. While Boomers are more likely to trust the postal service, UPS and The Hershey Company.
But, there is one thing that can unite everyone, it seems. Chick-fil-A earned a spot on “most trusted brands” across generations, coming in among the top 25 for Gen Z, Millennials, Gen X and Boomers.
You can dive further into the data here.
The 25 most trusted brands in America, according to Morning Consult:
5. Weather Channel
7. (tie) The Hershey Company
7. (tie) UPS
20. National Geographic
22. Heinz Ketchup
23. Campbell Soup
24. Home Depot