In a list of the nation’s most trusted brands, Atlanta-based companies secured four of the top 25 overall spots.
Morning Consult’s recently released Most Trusted Brands report for 2020 is based on an average of 16,700 interviews per brand for nearly 2,000 brands, according to the market research company.
The report comes at a time when distrust is prevalent in America.
“Less than a quarter of Americans have a lot of trust in their neighbors or labels on food packaging, while less than one in 10 say the same about the news media or U.S. government,” the report notes.
However, there are some brands than Americans do still trust.
On the overall list of brands most trusted by Americans, The United States Postal Service, Amazon and Google took home the top three spots.
The interviews were conducted between Oct. 2 and Dec. 2, 2019 and respondents were asked to answer, “How much do you trust each brand to do what is right?” They could then answer: a lot, some, not much, not at all, or don’t know.
Some Atlanta-based companies also have high trust among consumers, according to the report.
Georgia companies that rank among most trusted brands:
The Weather Channel (No. 5 overall, 36.35% of respondents trust the brand “a lot)
Chick-fil-A (No. 6 overall, 36.2% of respondents trust the brand “a lot)
UPS (No. 7 overall, 36.1% of respondents trust the brand “a lot)
The Home Depot (No. 24 overall, 32.6% of respondents trust the brand “a lot)
Whether or not Americans trust a brand may depend on their generation. For example, when broken down by age group, Gen Z ranked Google, Netflix and Amazon their top trusted brands. While Boomers are more likely to trust the postal service, UPS and The Hershey Company.
But, there is one thing that can unite everyone, it seems. Chick-fil-A earned a spot on “most trusted brands” across generations, coming in among the top 25 for Gen Z, Millennials, Gen X and Boomers.
You can dive further into the data here.
The 25 most trusted brands in America, according to Morning Consult:
5. Weather Channel
7. (tie) The Hershey Company
7. (tie) UPS
20. National Geographic
22. Heinz Ketchup
23. Campbell Soup
24. Home Depot
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