And while the idea of a rotating curling iron might seem as a convoluted reinvention of the wheel, Yu explains that it's really not at all complicated to use.
"The Twirl 360 makes it super easy. Just like how an iPhone rotates videos and pictures, depending on how you hold the phone, the Twirl 360 automatically wraps hair around the barrel based on how you hold it. No buttons to push or wrists to fatigue. Just move your hand once oh-so-slightly in the direction you want to curl, and the barrel rotates automatically to wrap up your hair," he says.
You can check out the video tutorial here.
Where can I buy it?
Sephora, Lenox Square Mall, Atlanta, t3micro.com
If a manual curling iron is too time consuming or difficult for you, consider taking Twirl 360 for a spin.