In less than two years, beGlammed beauty app has transformed from a simple, new, and innovative idea in fashion technology to the go-to fashion app for women throughout the country. Now it has arrived in Atlanta.
From movie stars to everyday people, and everyone in between, the high-end beauty app has changed the way women get ready to go out.
Since her very first days in the stock room of MAC Cosmetics, beGlammed founder and creator Maile Pacheco has worked her way up in the competitive world of beauty to solidify her name in fashion.
After a long and successful eight-year stint at MAC, where she built relationships with such A-listers as Celine Dion, Elton John, and Shania Twain, Pacheco set out to start her own beauty app that would change the way people get ready for events and social gatherings.
Described as the Uber of glamour by Sydney Pelzer of Fingerprint Communications, the free-to-download app allows women to choose from top makeup artists and hair-stylists in their area that will come straight to their front door.
Rates begin at $60 for the on-demand makeup. Hair styling begins at $40 with more style options and stylist choices than what is available at most salons. Nowhere is the beauty app more successful than in Hollywood, where celebrities such as Mariah Carey, Miley Cyrus, Bella Thorne, Rosario Dawson, Kelly Osbourne, and Cheryl Burke are all users.
Available in 20 cities throughout the U.S. and Canada, beGlammed recruits the top-trained professionals in all areas.
As one of the largest metropolitan areas in the U.S., it was only a matter of time before beGlammed expanded to Atlanta. The most conscientious shoppers in the area will be glad it has. The beauty app provides women with more choice than ever. In as little as two hours, they are able to get whatever look they want for their next big engagement.
It remains to be seen how the female shoppers of Atlanta will react to having such an effortless option available on their phones. Some women may simply prefer going to the salon to get the personal touch it provides. But if the first dozen or so cities are any indication, beGlammed will be a welcomed addition to an Atlanta fashion scene that becomes more dependent on technology everyday.
