Last year, the company last year went on “Antiques Roadshow” in hopes of finding the missing artwork, valued at about $500,000 a piece, but had no luck finding them. Ryan said the company received several responses about the pieces, but each was a calendar or in-store display made from the paintings and not the original work.
Ryan declined to disclose the value of the Rockwell Santa, but said Coca-Cola acquired it from a private collector in New York City.
Rockwell’s Santa, as well as several other pieces the illustrator did for the company between 1928 and 1935, are on display in a new year-long exhibit at the World of Coca-Cola in downtown Atlanta.
The exhibit also features advertisements created from the three paintings Rockwell did for Coca-Cola.