Midtown development starts community-wide game of ‘I spy’

As the city’s residents shelter in place, Atlantans have found a variety of innovative ways to still connect with one another.

Signs across the city have offered encouragement, residents have taken to balconies to thank health care workers and now, in Midtown, Colony Square has teamed up with the neighborhood to spread some joy in a community game of I spy.

The “see a heart, share a heart” challenge encourages residents to connect with each other.

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SEE A HEART, SHARE A HEART. • We’ve teamed up with @midtown_atl to launch a movement intended to connect the community in this time of isolation + spark joy while practicing social distancing during the COVID-19 outbreak. • Inspired by the Midtown Alliance brand, we’re encouraging you to design your own 💕, share them on the gram + post them on street-facing windows. • Like a community-wise game of “I Spy,” Midtowners are encouraged to safely explore our neighborhood + search for beautiful hearts displayed around the 1.2 square mile district. • For full details + to get started, visit csq.click/hearts • BTW, when you share your heartwork, use #AloneTogether + #MidtownATLStrong and tag @colonysquareatl + @midtown_atl for your chance to win a $25 to your favorite restaurants at The Square (multiple winners will be selected).

A post shared by Colony Square (@colonysquareatl) on Mar 25, 2020 at 5:14am PDT

The challenge is inspired by the heart symbol used on Midtown’s branding on signs and banners throughout the neighborhood.

“Residents are encouraged to take walks outside, explore the urban neighborhood and search for beautiful hearts displayed around the one-mile district as long as they comply with social distancing requirements and the latest government mandates,” according to a release from Colony Square, a retail development in the heart of Midtown.

“The coronavirus pandemic has introduced a severe lack of human interaction, something we all crave but too often take for granted,” Mark Toro, North American Properties’ chairman of the board and Midtown Alliance board chair said in a statement. “See a Heart, Share a Heart is our way of showing solidarity and support for everyone affected – after all, we are in this together.”

The hearts will be on display for a couple of weeks. Participants are invited to post pictures on social media and tag Colony Square to be entered for a chance to win prizes.

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In Midtown, Colony Square starts ‘see a heart, share a heart’ challenge to spread some joy amid coronavirus