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First, plastic surgeon Norman Rowe invented InstaBreast, a procedure he calls a "lunchtime lift," an injection of substances with a saline base that adds a cup to a cup-and-a-half jump in breast size for around 24 hours.
While the formula may temporarily grow the chest, it permanently shrinks the wallet. Each augmentation costs up to $3,500.
Wanting more, Rowe told ABC News, "Twenty-four hours is great, but it's still just 24 hours."
That sent the doc back to the drawing board, where he developed a longer-lasting version called "Vacation Breasts."
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The new method would last up to three weeks, long enough for almost any European cruise or globetrotting adventure.
Medical Daily reports Rowe has been in contact with the FDA and expects to have approval for his approach by 2016.
The doctor points out there is another big benefit to his idea. He told ABC it would allow a patient to "see what the weight will actually feel like and what it will be like to live with the new breasts."
And guys don’t need to feel left out.
Rowe believes the same strategy would work well for men's pecs and calves.
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