Natural — "Poorly defined," Jones says. "It can really be misused. It implies safety but not necessarily. Rat poison is made with clover extract, which is a naturally occurring blood thinner."
Clean — A term often implying a food product or restaurant dish has very few ingredients. Jones argues that additional ingredients can improve a food's health profile, "If we add more of an oat fiber called beta-glucans to oatmeal and other foods we can double the cholesterol lowering power."
Super — Many fruits such as acai berry, pomegranate and blueberry have been anointed with super nutrition status. But Jones says variety is still better: "If you ate two to three servings of blueberries you wouldn't be as well-nourished as eating a variety of fruit. Peaches are higher in beta-carotene and blueberries higher in antioxidants."