Zesto started in Atlanta in 1949 as a walk-up ice cream stand on Peachtree Road, across the street from Brookwood Station in Buckhead. But its roots in the region date back a year earlier, when Livaditis was hired by the Taylor Freezer Corp., manufacturer of the Zest-O-Mat soft-serve ice cream machine, to oversee the opening of 30 Zesto units when the company decided that it wanted to expand its subsidiary ice cream shops into the Southeast.
Zesto moved to Atlanta in 1949. The family-owned restaurant eventually had 10 locations in metro Atlanta at one point. Today, there are four Zesto restaurants in Atlanta. CHRISTINA MATACOTTA / CHRISTINA.MATACOTTA@AJC.COM
Livaditis traveled from his native Illinois to Columbia, S.C., where he opened his first Zesto franchise in the region in 1948. The one in Atlanta followed a year later, and Livaditis ended up moving here for good. By the time Taylor Freezer abandoned the Zesto concept, Livaditis had bought the franchise here and began growing his business.
Today, the Livaditis family operates four locations around town — Buckhead, East Atlanta, Little Five Points and Forest Park (a fifth, in Tyrone, is operated by a franchisee) — but, at its height in the mid-1980s, there were 10 Zesto locations in metro Atlanta. There was a popular Zesto at the intersection of North Decatur and Clairmont Road, one at the Buckhead Triangle, and another on Jonesboro Road in the Lakewood area, by the old General Motors assembly plant. The one in East Point since has turned into Big Nick’s Place. The Midtown location, at Peachtree and Spring streets, had the distinction of being the place where, in 1979, the real Col. Sanders of Kentucky Fried Chicken fame walked through the doors.
Delores Slaughter, general manager of Zesto, is seen during the 70th anniversary celebration at the Buckhead location. Slaughter has worked at the restaurant for over 41 years. “I stayed here because I love it, it’s more like a family,” Slaughter said. CHRISTINA MATACOTTA / CHRISTINA.MATACOTTA@AJC.COM
Don't forget the flagship shop on Ponce de Leon, which was sold five years ago, but whose diner-style design won an architectural award from Mayor Maynard Jackson when the place was built in 1991.
“He was a good Zesto fan!” Jimbo said.
The retro Zesto look is so recognizable that it has made cameo appearances in plenty of films, TV shows, and even commercials for Formula 409 cleanser and Suzuki motorcycles.
You can’t talk Zesto without mentioning Big John’s Christmas Trees, also founded by John Livaditis, and also celebrating its 70th anniversary later this year.
Maybe you know that, at its peak, there were 22 Big John’s tree lots around town. But, did you know about the early years of his holiday tree business? Big John would head up to Nova Scotia and spend five to six weeks there hand-picking between 5,000 and 6,000 trees, then bring them back to Atlanta.
Ah, Big John. The first-generation Greek-American was a hard-working, self-made man. He had many jobs — including street sweeper and police officer — before he hit it big with ice cream, chili dogs and fir trees.
The entrepreneur also opened the door of opportunity to Greek immigrants by sponsoring them and hiring them at his restaurants. There are still a few of those Zesto employees, the “last of the old guard,” Jimbo said. They include Jimmy Koulouris, who runs the East Atlanta location with his wife. There’s Eugenia Frang, now more than 80 years old, but still on her feet and working at the Forest Park location. At least, now, she’s not doing the job in high heels like before.
A customer prepares to eat his meal of a chili dog and onion rings with ketchup during the 70th anniversary celebration for Zesto at the Buckhead location. Zesto marked its 70th anniversary with 70 cent chili dogs for its customers, who packed the restaurant the morning of the all-day celebration. CHRISTINA MATACOTTA / CHRISTINA.MATACOTTA@AJC.COM
Every Zesto location is unique, not only in design and with distinct menu items (fried chicken livers and gizzards at Forest Park and East Atlanta, tacos and quesadillas at Buckhead, breakfast in Forest Park), but also the faces behind the counter.
Maybe you knew Pete Giannakopoulos, aka Mr. Pete, who managed the Little Five Points Zesto for ages, or his brother, Tommy Giannakopoulos, who did the same at East Atlanta. They are both retired now, but Delores Slaughter is still clocking in after more than 40 years with the company.
“Time is flying,” said Delores, who started at Zesto when she was 16.
Delores runs the show on Piedmont, but that’s only been in the past year. Her Zesto memories are mainly from Little Five Points, her favorite recollection being the time a customer came in after a concert and starting dancing with her.
Brothers Tommy (left) and Pete Giannakopoulos started working for Zesto shortly after immigrating to the United States. Tommy worked at the restaurant for 72 years and Pete worked there for around 50 years. CHRISTINA MATACOTTA / CHRISTINA.MATACOTTA@AJC.COM
On July 1, Delores, and even retirees Mr. Pete and Tommy, joined patrons to celebrate Zesto’s anniversary while biting into chili dogs and Chubby Deckers.
That party is over, but Slaughter has another dance card to fill later this year, when she will serve as the grand marshal for the Little Five Points Halloween Parade. That’ll be one more moment to add to the You Know You’re From Atlanta When memory bank.
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